How the Agency of the Future will look in 2011

By Clark Turner, Editor UTalkMarketing.com.

We’re forever having agencies telling us how they are breaking the mould, how their approach in working with clients is so radically different to what has gone before, about how they are the new model for the ‘Agency of the Future’.

At UTalkMarketing Towers we hear this so much that we’re inclined to take things with a pinch of salt. But with so much discussion around the subject, on thing is for sure – the times they are a changing.

The recession is not only forcing agencies to work harder, but to work clever too. Getting the edge over a competitor by being able to offer something different can be key to winning – and retaining a client.

Agencies used to pride themselves on specialities, but increasingly “full service” and “an integrated approach” are the buzz words of the day. Beyond that marketing and PR used to be largely separate camps but again the lines are becoming increasingly blurred.

But in this new crazy mixed up world how should agencies best approach business, working practices and create cut through when so many people are saying the same thing?

For, Chris Hides, Managing Director M&C Saatchi PR this will be the year when integration finally comes of age as shaped by five key trends.

1. Practice makes perfect

To read more, please go to The U Talk website. Click here.