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30-Apr-08 KeynoteDigital MarketingMasterclassWeb 2.0Enterprise Content ManagementEcommerce and Managed Services
10:00 Beyond media cannibalisation: feeding the always-on consumer hungry for more... Ben McOwen Wilson, COO ITV Consumer's 10:40  Marketing 3.V: Strategic marketing, next generation immersive advertising and brand engagement in virtual worldsPhil Guest, Managing Director Habbo UK 11:20 Mobile Internet: a broadcaster's perspectivePeter Mercier, Head of Mobile BBC 12:00 Challenges of maintaining trust among online communitiesRichard Ambrose, Head of Trust & Safety Ebay UK 12:40 Social and professional networking how marketers and users navigate in the Web 2.0 world Kevin Eyres, Managing Director, Europe 13:15 Behavioural Targeting Roundtable Futuresight, ValueClick Media, Euro RSCG 4D, Wunderloop, News International 14:00 How people value brands and brands value people in an interactive world Andy Hobsbawm, European Chairman and Co-founder Agency.com 15.45 The Masterclass Google University 10:00 The battle of online reading formats Richard Stephenson, Chairman and CEO Yudu Media 10:30 Online segmentation - Make your online marketing more relevant using online segmentation Mark Patron, CEO RedEye 11:00 How to integrate online marketing in your company processes Willem Verschuur, General Manager Marketing Mitsubishi Motors Europe B.V. 11:30 The rules of email marketing James Bunting, Head of Client Services Communicator Corporation 12:30 Online Success: Top 10 ways to boost your online marketing results Ravi Damani, CEO Imano 13:00 The changing consumer and the implications for digital advertising across Europe Alison Fennah, Executive Director EIAA 13:30 6 ways to improve your email deliverability Jean-Yves Simon, Director of Deliverability Emailvision 14:30 Persuasive Design - a new take on usability: just because people can, doesn't mean they will Elisa Del Galdo, Chief of Technical Staff - Europe Human Factors International 15:00 How exchanges are driving a new online advertising marketplace Denise Colella, VP International Right Media 15:30 Improve the effectiveness of your email marketing Tink Taylor, Business Development Director dotMailer 16:00 Targeting global markets through search engine optimisation and online PR Jenny Simpson and Volker Ballueder, Online News & PR Manager, Business Development Manager WebCertain 10:00 The Basics - Google University11:00 Holding digital to account Carl White & Mark Syal, "European CEO" and "Head" Walker-i 12:00 Top 12 SEO tips for 2008Gary Beal, Head of Search & Training Stickyeyes 12:30 Viral marketing: Why bother? Matthew Morrison; Chris Kempt; Scott Button; Will McInnes; Liam Mulhall, Porter Novelli; Advergame; Unruly Media; NixonMcInnes; Brewtopia VBMA Discussion 13:00 Create professional desktop, enterprise, web and mobile applications with NetBeans Sun Microsystems 13:30 How to successfully secure venture capital Christer Holloman, First Tuesday 14:00 Scientific search marketing Jonathan Beeston, European Client Services Director Efficient Frontier 15:30 Achieving effective management results from search and affiliate activity Dan Howell, Director Commission Junction 16:00 "Web to mobile" vs "Web on the mobile"Mercè Ruestes, Business Development Manager Wimob 10:00 Brand building in digital environments with a CMS driven e-commerce website Neil Cartwright, Founder Million 10:30 Product search on trial: guiding consumers to the right products Josh Tabin, Chief Techthusiast Prismastar 11:00 Web 2.0 and the humanisation of the InternetWaqar Ali Shah, SEO Programmer Click Consult 11:30 Web 2.0 Fueling Multichannel MarketingBrett Hurt, Founder & CEO Bazaarvoice 12:00 Game online success by web 2.0Alex Murray, Group Online Business Manager Game 12:30 Small business and social networking: The new frontierMatt Murphy, VP of Marketing MOLI.com 13:00 Virtual worlds why you should get a reality check Tony Tickle and Barry Bassnett, MD and Technical Director T3D 13:30 Extracting value from user-generated content Rebekah Billingsley and Robert Marcus, Digital Business Director and Commercial Director Bauer Consumer Media and Chat Moderators 14:00 User centered design Danny Bluestone, Managing Director Cyber-Duck 14:30 Web 2.0 and privacyKolvin Stone, Senior Associate Fox Williams LLP 15:00 From marketing to merchandising to integrated behavioural eMarketingPontus Kristiansson, Vice chairman & business development director Avail Intelligence 15:30 Chinwag Live: measuring social media Nielsen Online, 1000heads, Nixon Mciness, Techlightment, Last.fm, Behindthebuzz 11:00 Navigating the 2008 search market minefield - dissecting search technology and making the right choicesTheresa Regli, CMS Watch 12:30 Web 2.0 content management with a brand visionSaid Dajani, New Media Manager The Alzheimer's Society 13:30 A critical business applicationMike Collier, Technical Director Reddot 14:00 LoveFilm optimises website design to drive double digit increase in user subscription conversionCraig Sullivan, Digital and Usability Product Manager Lovefilm 10:30 Designing the perfect e-commerce experience Alex Metcalf, Web Usability Expert Nomensa 11:00 How Rock Solid Ideas turned an online community into a £220k revenue generator in 18 months Ross Williams and Paul Downing, Chairman and Co-director WhiteLabelDating.com and Rock Solid Ideas 11:30 Know for sure: Encyclopaedia Britannica's well proven online shop Hamid Kabir, Partner Manager ePages Software 12:00 Paving the way for low-cost on-line internet paymentsRohit Patni, EVP Sales & Marketing Yespay 12:30 E-commerce and the cash marketRob Fleetwood, Sales Manager go&pay 13:00 Leveraging the influence of comparison shopping engines as part of a online retail strategyJames Scott, MD Channel Advisor 13:30 How Thomson.co.uk turned website hits to salesGeorge Nolan, Ecommerce Manager Holidays, TUI Ltd 14:00 Experience sports and F1 merchandise retailer Kitbag's journey through eCommerce, focusing on how search and merchandising is key to their success Tim Broughton, Head of eCommerce Findel plc 14:30 How to become an exceptionally successful e-retailer Pingki Houang and Jean-Marc Noel, Managing Director Pixmania.com and Trustedshops.com 15:00 Shopping for Ecommerce: Things you should know before you buy an Ecommerce platform Bronwyn Pereira, Business Development Manager Imano 15:30 The disruptive potential of social media in e-commerce and classifiedsJesse Goldman, Global lead, e-commerce Endeca 16:00 Online data back-up and recovery strategyWil Grove, Account Manager Interxion |
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