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29-Apr-08 KeynoteDigital MarketingMasterclassWeb 2.0Enterprise Content ManagementEcommerce and Managed Services
10:15 The future of the social web Travis Katz, SVP International MySpace 11:00  Consumers reconfigured: identity and lives online and offTamar Kasriel, FutureRealworks 11:45 Harnessing Social Media for B2B and B2C marketing campaignsChris Hogg, Director of Marketing Intel 12:30 How UK Government approaches the web and social mediaJamie Galloway, Director of Digital Media Central Office of Information 14:00 "Monetising Social Media: a case study in measuring the value of social media marketing online"Ashley Friedlein, CEO and Co-founder E-consultancy 15:00 The dangers of the proprietary web - Future of Internet and Open Source Tristan Nitot, President Mozilla Europe 16:00 The Masterclass Google University10:30 Online - Find your way the easy way Kieron Matthews, Head of Marketing IAB 11:00 Designing the perfect online user experience Simon Norris, Director Nomensa 12:00 Putting your pint across: How Guinness integrated viral, SEO, and traditional advertising successfully Rian Saunders and Charlie Cannell, Head of Strategy and Head of Digital Direct Traffic Media and AMV BBDO 12:30 SEO: content is King (with a little help from some links) John Heffernan, Business Development Manager MediaCo 14:00 Profile building within online video Jonathan Bowers, Communications Director UKfast 14:30 Killer registrations:The art of collecting better data from your website John Greenacre, Director IPT 15:00 Synergy between paid and organic search - How to optimise the mix Anneli Ritari, Senior Strategist - Travel Bigmouthmedia 15:30 Email marketing census 2008 Steve Kemish, Strategic Consultant Adestra Ltd 10:00 The Basics - Google University11:00 Lyris Masterclass - Email narketing case study Lyris 12:00 Understanding the true value of your online spend Donal Kane, Director of Product Management Mediaplex and Commission Junction 12:30 When mobile devices access your website - An insight into visitor behaviour and how to manage it John Harrison, CEO Maxsi 13:00 B2B Digital Marketing Stuart Maister, Founder and CEO Broadview 13:30 Why mobile is different and how to take advantage - planning and designing user experiences Giles Colborne, Managing Director cxpartners 15:00 Mobile Advertising: Assess it quickly, effectively and inexpensively for your brand Andy Smith, Sales Director EMEA Admob 15:30 The mobile marketing toolkitJames Hilton, Director Inside Mobile 16:00 Roundtable: How can you integrate mobile into your marketing mix? Admob, Inside Mobile 10:30 Text Appeal Catherine Toole, Managing Director Sticky Content 11:00 Web 2.0 Pro: Harnessing the power of social media for professional communitiesDr Simon Lande, CEO Magus 11:30 The new relevance of websites in the Web 2.0 worldNic Costa, Creative Director Internet Business Group 12:00 The ROI impact of social retail and Web 2.0Victoria Bracewell-Lewis, Senior Analyst Forrester 12:30 Together at last: matching truly relevant advertising to online video content Suranga Chandratillake, Managing Director blinkx 13:30 Enterprise 2.0 - Social is good for businessSiddharth Jhunjhunwala, Managing Director Web Spiders Ltd 14:00 Up, up and away - Viral Marketing for the travel sector with sample campaigns from Air France, KLM, Cathay Pacific and Hotels.com Jane Linton, Account Director Imano 14:30 Online communities: Unlocking valueChris Seth, MD Europe Piczo 15:00 coComment and the importance of micro-content and online conversations Matt Colebourne, CEO coComment 15:30 Designing a sustainable, scalable, future proof, and most importantly relevant, Web 2.0 company from the ground upManuel Jaffrin, Web 2.0 Strategy Manager Sun Microsystems 16:00 Monetising Web 2.0: Expert panel discussionAvail Intelligence and Forrester Research 10:30 What aspects to take into account when choosing a WCMS platform Christian Daems, Managing Consultant CMS Channel 11:00 Selecting the right content technology - making sense of the vendor hype Alan Pelz-Sharp, Principal CMS Watch 12:30 A CMS is not just for Christmas - How RICS balanced speed of delivery with long-term online strategyTim Robinson, Steve Howells, Director of Strategic Business Development, Director of Technology RICS 13:00 Selecting a WCMS from an agency perspective Alex Craven, Managing Director BloomMedia 14:30 How to deliver £3.4m+ ROI in 12 monthsJohn Macleod, Nick Clemson, IT Development Officer, Business Consultant Scottish Police College, Auros 15:00 Looking at open source: Oxford University case studyThaddeus Lipinski, Web Applications Developer Oxford University 10:30 Rags to Riches - See the how fashion has become one of the fastest growing ecommerce segments Heena Shah, Account Manager Imano 11:00 The 'Revenue Generation' - A new model enabling e-commerce businesses to create additional revenue streams from their websitesNeil Saunders, Consulting Director Verdict Research 11:30 An introduction to ENUM and its potential impact on the VoIP marketJay Daley, IT Director Nominet 12:00 Managing multiple brand web sites from a centralised product catalogueCalvin Litchfield, MD Red Technology 12:30 The Fraudster's Modus OperandiMichelle Dixon, Marketing Director 192.com Business Services 13:00 The Next Generation of e-CommerceRussel Coultart & Andy Priscina, CEO & UK Country Manager Digital Stores & Hybris UK Ltd. 13:30 Digital Media - Transforming the InternetFabio Torlini, Marketing Director Rackspace 14:00 How a completely virtual store generates real resultsDavid Price, CEO iFlorist 14:30 Web 2.0 Fueling multichannel marketingBrett Hurt, Founder & CEO Bazaarvoice 15:00 How Windows 2008 can optimise your managed hosting platform Michael Hassan, Product Manager NetBenefit 15:30 Banking 2.0 and the rise of virtual walletsMartin Ott, Managing Director Moneybookers |
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